Conversion Rate Optimization (CRO) supports site performance by improving the ratio of site visitors converted into actual customers. CRO also assists in increasing sales, Click-through rates and other undefined goals without having to increase the amount of traffic coming to your website.
Conversion rate results also influence ROI from every traffic source and campaign you run; so the higher your conversion rate, the better your ROI will be.
CRO improves nearly every other aspect of digital marketing by increasing the value of your website to each visitor. The continuous change is due to permanent improvements within your CRO and it lasts long after testing is complete. This way, even if you decided to build a whole new website four years from today, you would still retain and be able to use the results from all tests that were run now. The information would still be a knowledge bank of optimal practices useful for your next venture.
A/B Split Testing
Better website ROI
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A/B Split Testing
A/B testing, also known as split testing, is a method of comparing two versions of a web page, email, app, or other digital asset to determine which one performs better. The goal of A/B testing is to improve the performance of a digital asset by identifying the elements that drive the desired outcome, such as increasing conversions, clicks, or engagement.
A/B testing is typically done by randomly dividing a sample of visitors or users into two groups: the control group and the treatment group. The control group sees the original version of the digital asset, while the treatment group sees a variation of the asset that includes a specific change, such as a different headline, call-to-action, or image. The performance of the two groups is then compared to determine which version of the asset is more effective.
A/B testing can be used to test a wide range of elements, including the layout, colors, images, text, and functionality of a website or app. It can also be used to test the subject line, content, and call-to-action of an email. A/B testing allows you to make data-driven decisions about how to optimize your digital assets, rather than relying on gut feeling.